My second post for OxonDigital:

…If you don’t know the answer to this question then you’re doing it wrong!

At the last OxonDigital meetup I was happy to be on the first Q&A panel to talk about social media. There were some excellent questions including one about monitoring that I thought deserved further attention. I must begin with an apology because I don’t remember who actually asked the question on the night. If it was you let me know in the comments 😉 You asked what options were available for a small operator to monitor for mentions of your business or yourself online.

The first question – Why?

Before I get too deep into the tools I think it’s important to take a step back. First you must answer the question ‘why?’ Why do you want to monitor online communication about you or your brand? I hope no one is thinking ‘because so-and-so told me to!’ There is no absolute right answer but there are few wrong answers.